The company name Rebel Heart (RBL HRT), the logo, and the slogan “there’s a little in us all”….
We live in a time that has become very controversial and where law abiding citizens are seemingly being forced more and more to become outlaws just because things we could once enjoy have become against the law. Be it trails, roads closed off, our personal beliefs being attacked, or just the fact that every person has a little bit of Rebel somewhere deep down inside..
The official definition of a Rebel – a person who stands up for their own personal opinions despite what anyone else says. A true Rebel stands up for what they believe is right, not against what’s right…..it’s about being an individual and refusing to follow a crowd that forces you to think the same way they do even if it means becoming an outcast to society…to know who you are and not compromise you individually…straight forward and honest and will sure as hell tell it like it is.
The term Rebel has been stereotyped with Racism and the Confederate Flag and the Civil War. It has been important to us to help people understand that the Rebel Flag actually had nothing to do with Racism or Slavery.
We are God Fearing, Country Loving, Red-Blooded Americans and we are proud of this Great Nation.